A Terrific Review from Boston Sports Media Watch!

It Was Never About the Babe received a terrific review from Boston Sports Media Watch on Wednesday.

Writes BSMW founder, Bruce Allen, "The book is an easy, enjoyable read, and a helpful refresher on the often-turbulent history of the Boston Red Sox."

Link here: BSMW Book Review, It Was Never About the Babe.

Gutlon Joins Forces with Champagne Public Relations

We've hired an independent public relations firm, Champagne Public Relations of Chicago, to promote It Was Never About the Babe: The Red Sox, Racism, Mismanagement and the Curse of the Bambino.

Simply put, our goal is to obtain some national and/or network publicity and additional publicity by radio and television stations that are part of the Red Sox broadcasting network.

Another Endorsement

It Was Never About the Babe received another endorsement last weekend, the latest from my old employer, The Stuart News of Stuart, Florida.

Calling the book "engrossing and informative," reviewer Gene Hull writes that I "pull no punches." Hull summarizes the review by stating, "Gutlon clearly demonstrates the fault had nothing to do with Babe Ruth. The proof is in the details."

The Stuart News is the second-largest daily newspaper to endorse the book, next to the Boston Globe.