Thursday, May 28, 2009

A Terrific Review from Boston Sports Media Watch!

It Was Never About the Babe received a terrific review from Boston Sports Media Watch on Wednesday.

Writes BSMW founder, Bruce Allen, "The book is an easy, enjoyable read, and a helpful refresher on the often-turbulent history of the Boston Red Sox."

Link here: BSMW Book Review, It Was Never About the Babe.

Wednesday, May 20, 2009

Gutlon Joins Forces with Champagne Public Relations

We've hired an independent public relations firm, Champagne Public Relations of Chicago, to promote It Was Never About the Babe: The Red Sox, Racism, Mismanagement and the Curse of the Bambino.

Simply put, our goal is to obtain some national and/or network publicity and additional publicity by radio and television stations that are part of the Red Sox broadcasting network.

Wednesday, May 13, 2009

Another Endorsement

It Was Never About the Babe received another endorsement last weekend, the latest from my old employer, The Stuart News of Stuart, Florida.

Calling the book "engrossing and informative," reviewer Gene Hull writes that I "pull no punches." Hull summarizes the review by stating, "Gutlon clearly demonstrates the fault had nothing to do with Babe Ruth. The proof is in the details."

The Stuart News is the second-largest daily newspaper to endorse the book, next to the Boston Globe.

Thursday, April 30, 2009

New England Barnes & Noble Stores Feature Book

It Was Never About the Babe will be featured at 58 Barnes & Noble bookstores throughout New England from mid-May through mid-June.

Tuesday, April 14, 2009

More Positive Response

We had two positive features last week, in the Norwood (MA) Daily News Transcript and the Walpole Times, my hometown weekly.

And I made (long distance) radio appearances last week on WZON (Bangor, Maine) and WXBR (Brockton, Mass.). The station in Brockton had me on for nearly an hour, and it was my second appearance!

God is good!

Monday, April 6, 2009

Another Massachusetts-based Feature!

The Norwood Daily News Transcript ran a big feature today on It Was Never About the Babe, and we continue to be very encouraged at the response we've gotten to the book thus far!

Read the entire feature here:

Sunday, April 5, 2009

The Globe Says "Yes" to It Was Never About the Babe!

Talk about getting bowled over!

I got an e-mail this afternoon from a fan living outside of Boston and, lo and behold, The Boston Globe has issued a ringing endorsement of my book!

In the words of reviewer Katherine Powers, "It Was Never About the Babe: The Red Sox, Racism, Mismanagement, and the Curse of the Bambino (Skyhorse Publishing, $24.95) is an astute, anecdote-rich journey through the shadow of darkness ..."

Hoo-ah! (Sorry! It's my Army background!)

Writes Powers, "Gutlon really hits his stride, however, when it comes to the 44-year regime of Tom Yawkey, an era of 'cronyism, poor management, racism, and downright stupidity' during which key decisions were arrived at by the owner in conference with his 'steam-bath buddies.' Gutlon goes after this and the succeeding Jean Yawkey period with gusto ..."

Now ... on the negative side ... Powers did identify an error I made -- an error I will have corrected before the book goes to a third printing.